I created a unique private-label brand for Urban Outfitters and led all research, development, and production—fit and details, fabric choice, graphics, and dyeing. I also built strong relationships with buyers and managed in-house and freelance designers.

For 10 years my partners and I ran Future State with Urban Outfitters. We hit major milestones, often getting three-figure reorder quantities year after year, showing the brand’s lasting appeal. Below are some best-selling tees that helped define the brand’s success.