I originally designed the brand “Back When” specifically as a targeted pitch to Anthropologie, carefully crafting it to align with their unique aesthetic and customer base. This focused and deliberate effort ultimately resulted in a highly successful and deeply rewarding 8-year partnership. Throughout that entire period, Anthropologie proudly featured and consistently sold our Back When line across their stores nationwide. We experienced multiple best seller successes, alongside numerous reorders that clearly affirmed the strong customer demand and overwhelmingly positive reception of our collection. Below you will find our original pitch as well as a selection of best-selling styles from throughout the years.